Price Transparency:
Pricing Transparency allows the customer the opportunity to shop by price comparison; keeps pricing within the sector competitive. AutoTrader.com allows users to shop online and compare prices from the comfort of their own home or computer. These services are available 24 hours a day, 365 day a year from any internet access. On February 8th, 2008 it was announced that “The National Automobile Dealers Association (NADA) and AutoTrader.com have partnered to launch a new, ‘live’ online-seminar series, ‘Automotive Internet Marketing: A Traditional Approach to Non-Traditional Media.’ It will be offered to NADA members in spring 2008.” This provides dealers a new technique to enhance the dealership’s Internet marketing strategy and drive sales. AutoTrader is a leading Internet automotive classified ad agency which allows for price competitiveness another key benefit to price transparency.
Price Transparency Article
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